Rock & Dirt: Unleashing the Power of Digital
It’s a new day for Rock & Dirt. And it’s all about innovation with our digital marketplace for heavy construction, and our full range of business marketing services.
Rock & Dirt sets the pace
In 1937, when our parent company was founded, innovation was the cornerstone of our business. Our products were new, exciting, cutting-edge, comprehensive and, most of all, effective. For over 80 years, we’ve worked hard to stay out front and in sync with our customers and the “buy/sell” markets that we serve. That's why we’re excited about expanding our digital platforms.
Why the drive toward digital?
Recent studies show that 89% of established organizations have adopted or have plans to adopt a digital-first business strategy. Among IT decision-makers, 32% say that digital business has already helped their organization achieve revenue growth. In 2019, there are more than 5 billion unique mobile users and nearly 4.4 billion Internet users worldwide. Nearly 3.5 billion use social media, and over 3 billion use social media on mobile devices.
With Digital, you’re the real winner
Of course, our move toward digital benefits you, our loyal customer, with a more diversified marketing strategy. It spreads your advertising budget into more channels and increases buyer access to your products and brand. We know your most important goal is to connect with buyers, fast and first. In a 365/24/7 digital world, we can help you do that faster and in more ways than ever before.
Whether with our website, social media, marketing services, email marketing or direct mail, the opportunities are endless. And yes, that’s direct postal mail. Although digital is now in the driver’s seat, print is still an important component of how we help you succeed. Our direct mail campaigns, exclusive for your business, reach the loyal audience that we've built and targeted for decades.
As we continue to grow and innovate, we’re excited about the future. It’s a new world that we live in, a digital world. We're excited to offer you better products and services that help you succeed. And we're excited about the ever-evolving technology that helps us connect you with buyers more efficiently. Let us help you!