National advertising gives you total coverage for maximum impact
Reach all of our readers with all three issues. National advertising (ads
in all three of our monthly issues) is the best way to reach 100% of
all our readers. Together, the three issues, First (Eastern Region),
Second (Central Region) and Third (Western Region) reach over 160,000
qualified subscribers in the United States and Canada, as well as other
countries. Please contact us at 800-251-6776 or email: display@rockanddirt.com for a price quote.
Regional advertising gives you control of
our market reach
Regional advertising options are cost-effective ways to reach qualified
readers that more accurately match the profile of your target market.
A finely tuned, highly concentrated circulation plan allows for geographic
distribution of the paper. The United States and Canada are divided
into three distinctive regions: Eastern, Central, and Western. These
regions organize our database of subscribers. Each of our three issues
per month focuses on a particular region.
Eastern Region
First Issue of the Month
The first issue is distributed to readers in the Eastern United States
and Eastern Canada. App. 60,000 qualified subscribers, or 37% of our
total circulation, receive the first issue of every month. Please contact
us at 800-251-6776 or email: display@rockanddirt.com for a price quote.
States
Covered: Alabama, Connecticut, Delaware, DC, Florida, Georgia, Kentucky,
Maine, Maryland, Massachusetts, Mississippi, New Hampshire, New Jersey,
New York, North Carolina, Pennsylvania, Rhode Island, South Carolina,
Tennessee, Vermont, Virginia, West Virginia, and Eastern Canada.
Central Region
Second Issue of the Month
 The second issue is distributed to readers in the Central United States
and Central Canada. App. 65,000 qualified subscribers, or 41% of our
total circulation, receive the second issue of every month. Please
contact us at 800-251-6776 or email: display@rockanddirt.com for
a price quote.
States Covered: Arkansas, Illinois, Indiana, Iowa, Kansas, Louisiana,
Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, Oklahoma,
South Dakota, Texas, Wisconsin, and Central Canada.
Western Region
Third Issue of the Month
 The third issue is distributed to readers in the Western United States
and Western Canada. App. 35,000 qualified subscribers, or 22% of our
total circulation, receive the third issue of every month. Please contact
us at 800-251-6776 or email: display@rockanddirt.com for a price quote.
States Covered: Alaska, Arizona, California, Colorado, Hawaii, Idaho,
Montana, Nevada, New Mexico, Oregon, Utah, Washington, Wyoming, and
Western Canada
Combined Regional Options
East Central Regions
 The First and Second Issues of each month are distributed to readers
in the Eastern and Central regions, respectively. Combined, app. 125,000
qualified subscribers, or 78% of our total circulation, receive these
two issues every month. Please contact us at 800-251-6776 or email:
display@rockanddirt.com for a price quote.
States Covered: Alabama, Connecticut, Delaware, DC, Florida, Georgia,
Kentucky, Maine, Maryland, Massachusetts, Mississippi, New Hampshire,
New Jersey, New York, North Carolina, Pennsylvania, Rhode Island, South
Carolina, Tennessee, Vermont, Virginia, West Virginia, and Eastern
Canada,Arkansas, Illinois, Indiana, Iowa, Kansas, Louisiana, Michigan, Minnesota,
Missouri, Nebraska, North Dakota, Ohio, Oklahoma, South Dakota, Texas,
Wisconsin, and Central Canada.
West Central Regions
 The Second and Third Issues of each month are distributed to readers
in the Western and Central regions, respectively. Combined, app. 100,000
qualified subscribers, or 63% of our total circulation, receive these
two issues every month. Please contact us at 800-251-6776 or email:
display@rockanddirt.com for a price quote.
States Covered: Alaska, Arizona, California, Colorado, Hawaii, Idaho,
Montana, Nevada, New Mexico, Oregon, Utah, Washington, Wyoming, and
Western Canada. Arkansas, Illinois, Indiana, Iowa, Kansas, Louisiana,
Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, Oklahoma,
South Dakota, Texas, Wisconsin, and Central Canada.
FEATURED LISTINGS
FEATURED LISTINGS appear at the end
of every section. Ads can contain the following information where
applicable.
1. Photo can be an item to sell, a company logo or text.
2. Description can contain a maximum of 280 characters (including
spaces).
3. Advertiser will have three lines available for contact information.
Any contact information beyond the maximum three lines (web addresses,
e-mail, etc.) must be deleted or placed in the description of
the ad:
Line 1: Company Name and/or Contact Name
Line 2: Phone and/or Fax Number
Line 3: E-mail address and/or web site address
4. Ad will be priced at $90 per insertion (no discounts of any
type)
Classified Rates
Standard classified ad is $0.67 per word per issue with a 20
word minimum charge.
Bold classified is $1.03 per word per issue with
a 20 word minimum charge.
Logo Charge is $20.55 per issue in addition
to a 20 word text charge.
Online photos are available for $2 per
photo per issue. 10 photo maximum.
For more information or a quote e-mail classified@rockanddirt.com or
call 800-251-6776.
Issuance and Closing Dates
Published 36 times a year (3 issues per month). Please contact us
at 800-251-6776 or display@rockanddirt.com for the current deadline
schedule.
Contact Information / Mailing
Instructions:
Send all orders, copy, correspondence, and reproduction material to:
Advertising Department
Rock & Dirt
174 Fourth St.
P.O. Box 489
Crossville, TN 38557
(Note: Use street address for deliveries, P.O. Box
for mail)
Phone: 800-251-6776 (U.S. & Canada)
Phone: 931-484-5137 (International)
Fax: 800-423-9030 (U.S. & Canada)
Fax: 931-484-2532 (International)
Advertising Inquiries: adinfo@rockanddirt.com
Display Ads: display@rockanddirt.com
Classified Ads: classified@rockanddirt.com
With certain strict guidelines you can also e-mail
ads or provide them on a variety of media. Do not send ads electronically
before reviewing these important specifications on the Internet at www.rockanddirt.com/digital,
and/or contacting your sales representative.
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